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Public transportation agency sees boost in ridership following USF eye-tracking research
The Center for Marketing and Sales Innovation in the Muma College of Business was part of an interdisciplinary team of researchers at USF who collaborated with the Florida Department of Transportation to improve marketing campaigns aimed at boosting commuter ridership on trains.
January 4, 2023Business News, Research and Innovation
A new study performed at the University of South Florida analyzes how emotion-expressing AI chatbots have the potential to impact customer service.
December 8, 2022Business News, Research and Innovation
As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.
December 8, 2022Business News, Research and Innovation
Supply Chain Innovation Lab projects address Florida’s freight and logistics network
Researchers with the University of South Florida Supply Chain Innovation Lab at the Muma College of Business have completed two sister projects aimed at helping to improve the state’s freight transportation and logistics network.
December 8, 2022Business News, Research and Innovation
As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.
December 7, 2022Business News, Research and Innovation
Bots with feelings: Study explores deploying AI chatbots with emotions in customer service - USF News
As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.
December 6, 2022Business News, Research and Innovation
Bots with feelings: Study explores deploying AI chatbots with emotions in customer service
As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.
December 6, 2022Business News, Research and Innovation
In between teaching computer science and engineering, Professor Sriram Chellappan spent the last several years brainstorming ideas that could help protect people wrongly accused of crimes.
November 29, 2022Business News, Research and Innovation
The University of South Florida is working on securing a patent for technology to better help users confirm their location and identity, all through the sound of their voice.
November 28, 2022Business News, Research and Innovation
USF Research & Innovation, Florida High Tech Corridor invest in undergraduate research across USF
Through the newly formed Undergraduate Research Initiative, the Florida High Tech Corridor and USF Research & Innovation will deploy $110,000 to support undergraduate research opportunities across USF. The Muma College of Business's Business Honors Program will receive $10,000 to support undergraduate research.
November 17, 2022Business News, Research and Innovation
New USF patent creates digital alibis
Researchers at the University of South Florida are in the process of licensing a new, patented technology that can more accurately confirm an individual’s identity and location using their voice. The technology, dubbed “Here I am,” creates an unforgeable, encrypted digital certificate on a user’s cellular device.
November 14, 2022Business News, Research and Innovation
Cross-company communication, versus a top-down, hierarchical approach, creates a more nurturing environment
October 13, 2022Business News, Entrepreneurship, Research and Innovation